iPhone 16e

Positioning:
The iPhone 16e is presented as Apple’s new entry-level iPhone, effectively taking the place of the iPhone SE.
It’s designed to offer a more affordable option within the iPhone 16 series.

Key Features:
It’s powered by the Apple A18 chip, ensuring strong performance and support for Apple Intelligence.
It features a 6.1-inch display.
It has a single 48MP “Fusion Camera” that allows for various photographic capabilities.
It uses a USB-C charging port.
It is equiped with the Apple C1 5G modem.

Availability and Pricing:
It launched in Malaysia on February 28, 2025.
Pricing starts at RM2,999 for the 128GB model, with higher-capacity options available.
It’s available in Black and White color options.

Key Differences:
It retains the notch instead of the Dynamic Island.
It lacks MagSafe charging, but supports Qi wireless charging.
It has a reduced GPU compared to the higher end Iphone 16 models.

Target Audience:
It’s aimed at consumers who want to experience Apple’s latest technology, including Apple Intelligence, at a more accessible price point.